Managing Partner, BrandAlive
Pete Canalichio is on a mission to help brands come alive in the hearts of those that experience them. An award-winning author of the Amazon #1 New Release, “Expand, Grow, Thrive” (2018) and most recently, “Strategic Brand Licensing” (2024), Pete is a TEDx speaker who has worked in the brand expansion and licensing industry for the past 25 years. His experience includes the US Navy, The Coca-Cola Company, Newell Brands, and most recently, BrandAlive, a Service-Disabled Veteran Owned Small Business that he founded in 2009.
Before starting his business career, Pete attended the U.S. Naval Academy where he earned a BS in physics. Pete went on to serve in the Navy as an award-winning aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions.
Pete earned his MBA from the University of North Carolina Kenan-Flagler Business School, where he was a Richard H. Jenrette Fellow and salutatorian of his class. Throughout his career, Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders.
