Associate Athletic Director of NIL & Strategic Initiatives, Louisiana State University
Taylor Jacobs is entering her tenth year with the LSU Athletics Department and her third year as Associate AD of NIL & Strategic Initiatives after working for eight years as the Compliance Coordinator for LSU Athletics.
In this role, Jacobs will oversee the NILSU department providing education, branding and opportunity to the student-athletes at LSU. Through innovative and strategic initiatives, Jacobs and her staff will continue to be an on campus resource to the student-athletes, coaches and community when it comes to providing the education and tools needed to successfully navigate NIL opportunities. During her first year navigating NIL, Jacobs introduced events such as Geaux Time and Build Your Board that serve as opportunities for the student-athletes to engage with business leaders from Baton Rouge and surrounding areas to not only enhance their NIL opportunities, but also create networking opportunities for life after sports.
During her tenure as the Compliance Coordinator for LSU Athletics, Jacobs was charged with oversight of the recruiting visit process, as well as the complimentary ticket program for ticketed sports. In addition to recruiting, Jacobs also assisted the Assistant AD of Compliance in the initial eligibility process.
Jacobs joined the staff at LSU after working as the Recruiting Coordinator for Olympic Sports at Auburn University where she served from 2012 to 2014. In her role as Recruiting Coordinator, Jacobs assisted all Olympic sports in their recruiting efforts for official and unofficial visits. Her responsibilities in this role included planning events, providing educational material and assisting each sport staff with recruiting tours.
A former student-athlete herself, Jacobs competed as a member of the women’s tennis program at Auburn University from 2009-2012. In her final two years as a student-athlete, Jacobs served as the team captain as well as a women’s tennis representative on Auburn’s Student-Athlete Advisory Committee from 2010-2012.
Jacobs earned two degrees from Auburn University, graduating in May 2012 with her Bachelor of Arts in Communications with a minor in Italian and December 2013 with her Master of Education in Higher Education with a Sports Administration concentration.
Jacobs and her husband Jon Luke have one child, Miles.
